For the Texas Women Songwriters Festival in up-and-coming Lockhart, I crafted a visual identity that brought together the town’s rustic charm with the festival’s contemporary brand. My designs drew inspiration from Lockhart’s setting, and translated them into digital and print materials that felt both nostalgic and fresh. While staying true to the established branding, I incorporated Texas-inspired elements that honored the venue’s character and the spirit of women-led storytelling.