For the LBJ Student Center's annual Takeover event, I led art direction for social media marketing and design, crafting a bold, energetic visual identity that reflected the spirit of the event. 2024/2025’s theme was “Level Up”, a concept that both embodied students starting the next journey in their life, as well as the physical structure of the student center and its five floors.

I oversaw the creative process from concept to execution, developing graphics, coordinating with student designers, and ensuring brand consistency across all platforms.